Our History
THE FIRST TIRE GAUGE IS BORN
Founded in the Casa Verde neighborhood of São Paulo in the early 1990s, EXCELbr pioneered the development of the world's first digital tire gauge.
Expansion
The company's first participation in an international trade fair. With the goal of finding new distributors in the European market, we participated in the Automechanika trade fair in Frankfurt, Germany.
New Projects
Realizing the lack of control in the supply process of companies, EXCELbr sought an internal fuel and fleet management solution. The GTFrota® System was born, the result of a partnership with the Swiss/German company Hectronic, recognized worldwide for its solutions for gas stations.
The Big Step
With the rapid success of our products in the American and European continents, we expanded our operations by founding Excel Tire Gauge in the United States.
Recognition
In the 2000s, EXCELbr's digital tire pressure gauge began to gain worldwide recognition thanks to its technology and precision.
New Factory
To meet national and international demand, EXCELbr decided to move to a larger and more modern building.
Partners
Expansion of partnerships between EXCELbr and the main Brazilian oil companies, including Shell, Texaco and Ipiranga.
Special Year
We reached the milestone of 100,000 gauges sold in over 30 countries.
LAUNCH OF THE ELS® SYSTEM
Recognizing a market need, we began developing the ELS® System. Our tank measurement and environmental monitoring system for gas stations.
THE MOST KNOWN TIRE VALVE ON THE MARKET
We decided to develop a digital tire calibrator with the EXCELbr brand. Naming it PNT 5, this model became one of the best-selling in the country.
GROWTH THAT GENERATES RESULTS
To meet market demand and with 3 product lines, EXCELbr moved to a new address in Casa Verde in São Paulo.
Structure
Keeping focused on expanding services and market leadership, Excel announces Cristian Bazaga as its new president and CEO.
ACQUISITION OF XPTEC
One of the leading hardware companies for gas station automation in Brazil, expanding EXCEL's operations in the fuel supply management and automation market for retail stations.
New Identity
We have evolved... and with that, our appearance has too! The new brand of voice Excel that seeks internationalization and delivery of excellence beyond Brazil! Today, we compete with multinational and larger brands.